There is no wellness without sexual wellness. For way too long, everything pertaining to pleasure, masturbation and intimate health has been shrouded in secrecy and shame. This needs to change in a manner that reflects the current dynamics that are updating the way we think about identity, feelings, sex and pleasure. This is why (Y) was born from a different perspective on self-pleasure, with a mission to provide everyone with the right tools to explore their bodies and sensations. Without judgement, without shame.
We strive to empower and normalise. Having been hidden away and surrounded by an aura of shame for too long, sex toys now belong out of the nightstand drawer and alongside those everyday essentials that shape the way we experience intimacy today. Our initial offer features a new generation of self-pleasure objects designed to look elegant and feel fantastic. From their ergonomics to their wide range of stimulation types, everything has been engineered to maximise pleasure. Each single product focuses on specific areas in specific ways so that everyone can climax on their own terms. Our toys are crafted from safe and certified materials, shaped in ways that seamlessly adapt to every single body.
Behind the brand, a small yet highly passionate team based in Milan. We believe we are currently living at a truly crucial time where things are changing not only in the way we seek and experience pleasure but also in terms of achieving equality, diversity and inclusivity. These are the core values we are striving to promote with a direct and transparent voice, one we use to share educational content designed to inform and entertain a community brought together by shared interests and the same belief that things are indeed changing for the better.
Sexual wellness is wellness: let's take our pleasure back in our hands by writing our own rules.